Reputation is the ultimate differentiator. Companies with an excellent reputation enjoy a triple-digit percentage boost in purchasing decisions, recommendations, investments, and talent acquisition over companies with a weak reputation. And, when a company hits a bump in the road, an excellent reputation provides protection for a quicker recovery.
However, most CEOs don’t know how to achieve excellent reputations, nor do they know it can be as simple as how they implement and align initiatives they are already doing.
Reputation Lighthouse provides CEOs with the how. We are a brand communications and reputation marketing firm that helps companies elevate and protect their reputations by adjusting and managing the things they are already doing, with an intentional purpose of creating a reputation that becomes the ultimate differentiator.
Brand is a leadership function and needs to be operational in order to recruit the best talent, deliver on promises, and deliver memorable experiences that create loyalty and equity.
As important as knowing what to say, is knowing when to say it and where. Truly integrated communication takes into account a narrative for all stakeholders, the touch points where they engage, and alignment in delivery.
People deliver on the brand promise and execute on the touch points of the stakeholder journey. Alignment of culture to the brand and an understanding of one’s role within the brand create true ambassadors.
To deliver brand experiences and create loyalists, a company must create real connections with their stakeholders. Connections are touch points that include every opportunity you have to guide relationships and provide value.
Having a good reputation and brand equity with stakeholders allows a company to better absorb adversity. However, there are initiatives a company can take that will better insulate the brand when reputational risks are high.
April 4, 2017
March 1, 2017
February 1, 2017
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