Mergers & Acquisitions

Mergers

During an ownership transition, companies are at their most vulnerable for reputational risks. With proper guidance, however, this time can provide an opportunity for reputation acceleration. We engage at four phases of a transaction.

Mergers & Acquisitions

Brand Staging (sell side)

  • Brand reactivation

  • Brand refresh

  • Thought leadership transition

  • Transition planning and communication

  • Reputational risk assessment

Brand Acceleration (post sale)

  • Change communication

  • Brand transition and architecture

  • Culture merge

  • New brand messaging and positioning

  • Naming and brand identity

  • Brand activation

Brand Appraisal (buy side)

  • Brand valuation

  • Reputational risk assessment

  • Cost of merging brands and cultures

  • Post close branding path

  • Communication planning and execution

Brand Divestiture

  • Stand-alone brand development

  • Thought leadership transition

  • Transition planning and communication
  • Culture merge
  • Brand transition and architecture
  • Naming and brand identity
  • New brand messaging, positioning, and collateral
How can we help your company develop an excellent reputation?

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