Bonnie Caver, CEO and Founder of Reputation Lighthouse, and Adrian Cropley, Founder of the Centre for Strategic Communication Excellence, join András Baneth on the Beyond the Bubble Podcast in Brussels, Belgium to discuss the real-world implications of artificial intelligence in communication, ethics, organizational culture, and leadership. Coming from opposite ends of the globe—Texas and Melbourne—they bring decades of strategic experience into an authentic and honest conversation about how AI is reshaping content creation, as well as the functions of organizations, decision-making, and re-defining trust. They dig into the messy middle of AI implementation: why most organizations are doing it wrong, what it takes to align technology with brand values, and what gets lost when efficiency takes precedence over culture. Bonnie and Adrian also reveal the dangers of skipping the groundwork—bad inputs, generic outputs, and a creeping sameness across industries. This conversation extends beyond discussing the latest tools to define the responsibilities that accompany them.
Beyond The Bubble: Artificial Intelligence vs Humans, Tech Boundaries, Hype and Reality, and AI Ethics
