Don’t miss this IABC Master Class — February 9, 2026.
When change initiatives fail, it is often due to a poor communication strategy and tactics. In this new IABC Master Class, understand why major change initiatives may fail and how employee trust is eroded during poorly managed transitions. Explore how open, honest, and consistent organizational messaging rebuilds credibility and stabilizes teams. Use proven methodologies and structured communication plans to lead recovery and minimize future risk. Discuss techniques to rebuild trust through consistent leadership behavior, clear corrective actions, and frequent employee engagement. Learn practical steps for repairing organizational image and stakeholder confidence, including supportive internal and external communication and visible improvements in management processes.
Presenters: Bonnie Caver, SCMP, IABC Fellow, FCSCE, Founder and CEO, Reputation Lighthouse, and Deborah L. Hileman, SCMP, FCSCE, CCMC, President and CEO, Institute for Crisis Management.